Legal Line
Please read these Terms and Conditions carefully before using the Site. By using this Site you signify your consent to these Terms and Conditions. If you do not agree to the Terms, please do not use the Site.
The Site is owned and operated by LEGO A/S, a corporation incorporated under the laws of Denmark, having its principle office in Denmark. LEGO A/S maintains the Site for your personal entertainment and information. Please feel free to browse the Site. You may download material displayed on the Site for non-commercial, home personal use only, provided you keep intact all copyright, trademark and other proprietary notices. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute in any way the contents of this Site including the text, images, audio and video for public or commercial purposes, without written permission from LEGO A/S.
Terms and Conditions
1. You should assume that everything you see or read on this Site is protected by copyright unless otherwise stated and may only be used according to these Terms and Condtions. LEGO A/S does not warrant or represent that your use of materials displayed on this Site will not infringe rights of third parties not owned by or affiliated with LEGO A/S. Images are either the property of, or used with permission by, LEGO A/S. The use of these images by you, or anyone else authorized by you, is prohibited unless specifically permitted by these Terms and Conditions. Any unauthorized use of the images may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes.
2. LEGO A/S uses reasonable efforts to include accurate and up-to-date information on the Site. However, LEGO A/S makes no warranties or representations as to the accuracy of the information. LEGO A/S assumes no liability or responsibility for any errors or omissions in the contents of this Site.
3. Furthermore, your use of and browsing in this Site is at your risk. Neither LEGO A/S nor any other party involved in creating, producing or delivering the Site is liable for any direct, indirect, incidental, consequential or punitive damages arising out of your access to, or use of, the Site. Without limiting the foregoing, everything on the Site is provided to you "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. Please note that some the jurisdictions may not allow the exclusion of implied warranties, so some of above exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding the exclusion of implied warranties. LEGO A/S also assumes no responsibility and shall not be liable for any damages to, or viruses that may infect, your computer equipment or other property on account of your access to, use of, or browsing in the Site or your downloading of any materials, data, text, images, video, or audio from the Site.
4. Any communication or material you transmit to the Site by electronic mail or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, non-confidential and non-proprietary. Anything you transmit or post may be used by LEGO A/S or its affiliates for any purpose, including but not limited to reproduction, disclosure, transmission, publication, broadcast, and posting. Furthermore, LEGO A/S is free to use any ideas, concepts, know-how, or techniques contained in any communication you send to the Site for any purpose whatsoever, including but not limited to developing, manufacturing, and marketing products using such information.
5. The trademarks, and logos, displayed on the Site, are trademarks of the LEGO Group. Nothing contained on the Site should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark displayed on the Site without the written permission of the LEGO Group or such third party that may own the trademarks displayed on the Site. Regarding use of the trademarks, see Intellectual Property Rights.
6. The LEGO Group has not reviewed all of the sites linked to the Site and is not responsible for the contents of any off-site pages or any other sites linked to the Site. Your linking to any other off-site pages or other sites is at your own risk.
7. This Site may contain links to other Web sites operated by third parties other than LEGO. Such links are provided for your convenience only. LEGO does not control such Web sites and is not responsible for their content. The fact that this Site contains links to other sites does not mean that LEGO approves of, endorses or recommends those sites, nor does it imply any association with their operators. LEGO disclaims all warranties, express or implied, as to the accuracy, legality, reliability or validity of any content on any other site and disclaims all responsibility for any loss, injury, claim, liability or damage of any kind resulting from any third party Web sites or content therein directly or indirectly accessed through links in this Site.
8. The LEGO Group may at any time revise these Terms and Conditions by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the current Terms and Conditions to which you are bound.
Play Well!
® 1999 The LEGO Group
TM and ® indicate trademarks of the LEGO Group
Privacy Policy
Dear LEGO Fans,
We want you to have fun with LEGO products and at our Web site! To make sure your online visit is fun and safe, we don't "play around" with any of the important steps we take to protect your privacy. At the LEGO Group, children's safety and fun as well as parents' trust in our name is serious business!
Below, you will find information about the LEGO Group's Online Privacy Policy. Our privacy policy will tell you how and when we collect information through our Web site, and how this information will be used. To learn specifically about our online information practices concerning children who are younger than 13 years of age, please scroll down to the section entitled "Children Under the Age of 13".
The LEGO Group encourages families to visit LEGOworld.dk together as a shared activity.
We take online privacy and security concerns seriously. At the same time, we are continually working to make your personal experience when visiting or using our site as exciting and pleasant as possible. To help us accomplish that goal, we will need to collect and use some information from you when you use our site for internal use within the LEGO Group businesses. Any information collected may be shared among companies that are part of the LEGO Group. To see the names and addresses of the entities within the LEGO Group, click here.
In some instances, we may need to disclose personal information about you to companies that we hire so that we may provide you with the best possible service - for example this might be a reputable research company hired by us to conduct a survey of our consumers. However, such companies will be under an obligation to keep your personal information confidential.
We may disclose personal information collected from you as required by law, for example in response to a court order or subpoena. We also may disclose such information in response to a specific request from a law enforcement agency.
Except as set out above, we will not sell, rent or otherwise disclose any personal information to any company or person outside the LEGO Group, without obtaining appropriate permission prior to such disclosure. We may collect information about you through active as well as passive means.
We may collect information about you and your interests on our site for our own purposes, through active as well as passive means. We may collect personal information directly from you through our sites when: you enter contests and participate in various activities featured on LEGOworld.dk and other LEGO Web sites. The data is only collected in order for us to inform you of the contest you have entered, and nothing else.
We will not use personal information we collect from you for purposes other than those for which the information was collected, without asking for appropriate permission prior to such use.
Upon request, you have the right to review any personal information we may have concerning you or your children; see Guests Under the Age of 13 below.
Children Under the Age of 13
When a child under the age of 13 contacts www.LEGOWorld.dk, for example to participate in a contest or to ask a question we will collect that child's email address and the e-mail address of the child's parent or guardian. We will use the child's e-mail address only for the purpose for which it was collected, and we will use the e-mail address of the parents or guardians only to provide notification about the child's contact with us, and to provide notification of the types and uses of information collected as required under the law. We will also provide information as to how the parent or guardian of the child can review and request deletion of the child's personal information, and how to prevent further collection and use of personal information concerning the child.
As a parent or guardian of a child under the age of 13 from whom we have collected personal information, you have the right to review and have deleted such personal information, and to refuse to permit further collection or use of such information. To do so, you should contact us by using the contact information set forth at the end of this privacy policy. Parents and guardians who wish to review personal information concerning their children will be required to specify the usernames and passwords of the children concerned, and to provide their own e-mail address for verification and contact purposes.
No personal information collected from children under 13 will be sold, rented or otherwise disclosed to any company outside the LEGO Group, except for disclosure to companies acting as our agents to help us provide services requested by the child, or pursuant to court order, subpoena or a specific request from a law enforcement agency.
We cannot and will not establish conditions that will require or encourage children to disclose personal information over and above what is reasonably necessary to participate in any activity features on our web sites.
Children under 13 years of age are allowed to participate in contests. However, if such a child wins, notification will be sent to the parent or guardian's e-mail address (provided by the child when he/she enters the contest). Any personal information obtained from children and parents during contests will be kept until the contest ends and prizes are delivered, and then it will be deleted.
In the LEGO Group, we're committed to providing high quality products and services and we're equally committed to building long-lasting relationships with our consumers. Relationships like this are built on mutual trust, so whenever you question what data has been collected or you want to change personal information or personal options regarding the contest on LEGOworld.dk, we encourage you to do so as outlined below.
If you have any questions about our online privacy policies or information we may have stored about you or your child, please click here to contact our Chief Privacy Officer, or write or call:
LEGO Group Limited
33 Bath Road, Slough
Berkshire SL1 3UF
United Kingdom
Attn.: Chief Privacy Officer
+44 1753 495 000
The LEGO Group may need to change its online privacy policy from time to time to keep up with the ever-changing virtual reality. However, if policy changes are implemented which would materially and adversely affect the online privacy or security of our guests, the new policy will be e-mailed to all registered guests at their e-mail address.